In the ever-evolving landscape of ground transportation, the choices before consumers have become a dichotomy between the mild and the wild. While the safe bet often involves sticking with the tried-and-true, the winds of technology bring forth a question – should styling follow suit? Amidst the sea of conservative designs favored by many Original Equipment Manufacturers (OEMs), one player stands out, unafraid to challenge norms – Aptera. In this exploration, we delve into the revolutionary design journey led by none other than Jason Hill, the Chief of Design at Aptera.
From Mercedes-Benz to PorscheContrary to any preconceived notions, the futuristic-looking two-seater from Aptera isn’t a creation from the whims of a quirky artist. Jason Hill, the Chief of Design, brings a wealth of experience garnered over 15 years in esteemed OEMs. A graduate of the Art Center College of Design, Jason’s early career saw him contribute to the concepts of the MCC Eco-sprinter and the Maybach show car at Mercedes-Benz. His influence extended to the production of cars like the Mercedes-Benz C-Class (W203), SL-Class (R230), and the E-Class (W211) interior advanced concepts.
Jason’s design prowess reached new heights when he joined Samsung Motors in California, later acquired by Porsche Engineering Services. At Porsche, he assumed the lead exterior designer role for the Carrera GT concept, showcased in Paris in 2000. After parting ways with Porsche, Jason embraced the role of an independent contractor and consultant designer, collaborating globally with a diverse range of clients, from China to South Korea.
Aptera’s Unique Approach
Aptera’s distinctive vehicle, a result of extensive development, isn’t solely Jason Hill’s design; it’s a convergence of collaborative efforts. Jason clarifies, “It’s not my design per se, and it’s not even a design.” Instead, the aerodynamic efficiency takes center stage, with the shape influenced by a cambered body concept developed by an adept aerodynamicist. When in ground effect, a specific shape is crucial for optimal aerodynamic efficiency, a principle Aptera’s design embraces.
Cultural Influences and the Art of Adaptability
Jason’s transition from OEMs to becoming an independent designer provided more than a change in status; it opened doors to a global design odyssey. Working across continents, including China and South Korea, exposed him to diverse cultures, influences, and ideals. This unseen education, facilitated by his global clients, has played a pivotal role in shaping Jason’s approach to design.
As we navigate the landscape of groundbreaking transportation design, Aptera’s innovative journey under the guidance of Jason Hill stands as a beacon of change. The fusion of aerodynamic efficiency, weight considerations, and the addition of solar power showcases a commitment to redefining the future of transportation. Aptera’s vehicle is not merely a design; it’s a testament to the collaborative spirit that propels the automotive industry forward. In the hands of visionaries like Jason Hill, the road to the future promises not only efficiency but a visual spectacle that challenges the conventions of conventional automotive design.
