In the world of fashion, where trends evolve at the speed of light, Kim Kardashian’s SKIMS has emerged as a beacon of ubiquity. With the tagline “Everyone wears SKIMS,” maintaining a reputation of widespread influence is crucial. The latest luminary to step into this role is none other than pop icon Lana Del Rey. In a collaboration that exudes the essence of a Del Rey music video, she takes center stage as the face and body of SKIMS’ newest Valentine’s collection. Captured through the lens of British photographer Nadia Lee Cohen, known for her work on Kim Kardashian’s viral ’60s après-ski campaign, the visuals promise a journey into the realm of nostalgia and kitsch.
Lana Del Rey’s Retro Ode to Valentine’s
The campaign showcases Lana Del Rey in a series of retro-inspired compositions, reminiscent of the ’60s. Clad in SKIMS’ Valentine’s collection, she exudes a dreamy aura, donning matching sets in hues like baby blue. From staring into the camera from within a crushed velvet jewelry box to kneeling in a black slip with knee-high boots and a veil, each image tells a story. Del Rey’s collaboration with Nadia Lee Cohen brings forth an aesthetic that is both kitschy and captivating, poised to become a viral sensations.
A Collection for Every Taste
In a nod to inclusivity, the Valentine’s collection comprises 29 different lines, ensuring there’s something for everyone. From a bra and thong set mimicking strings of sweets to cotton knickers embroidered with witty phrases like ‘out of sight, out of mind,’ SKIMS aims to cater to diverse preferences. Notably, the collection even features a dog jumper, a whimsical addition for pet owners celebrating the season.
SKIMS: A Brand That Breaks Boundaries
Founded by Kim Kardashian and CEO Jens Grede in 2019, SKIMS has redefined the underwear sector. Initially recognized for its groundbreaking shapewear, the brand has expanded its offerings to include loungewear, lingerie, and even a sportswear line for men. As the official underwear partner of the NBA, SKIMS stands at the intersection of innovation and collaboration.
Cultural Relevance and Strategic Collaborations
The timing of Lana Del Rey’s involvement in SKIMS’ Valentine’s campaign aligns with her recent announcement as a headliner for the renowned Coachella festival. With five GRAMMY nominations for her latest album, Del Rey is more culturally relevant than ever. Kardashian’s brand, valued at an impressive $4 billion, owes its success to a strategic blend of technically impressive products and well-timed collaborations. From provocative to family-friendly, retro to tongue-in-cheek, SKIMS seamlessly navigates diverse themes, captivating its audience with each campaign.
As Lana Del Rey takes the helm for SKIMS’ Valentine’s collection, the brand continues to set trends and break boundaries. With a diverse offering that appeals to various tastes, SKIMS remains a trailblazer in the fashion industry. The collaboration with Lana Del Rey not only adds a touch of musical nostalgia but also ensures SKIMS’ continued relevance in the dynamic world of fashion. Get ready to embrace the kitsch, the retro, and the alluring with SKIMS this Valentine’s season.
