Categories: Agency News

Sapphire Media tunes into Big 92.7 FM

From frontrunner in the race to the final winner , Haryana – based Sapphire media limited has won the bid for Iconic radio network BiG 92.7 FM leaving radio mirchi behind . 

Big FM has been going through an insolvency process since Feb 2023 .

As per sources , Bid of Sapphire Media Limited has been approved by a committee of creditors of Big 92.7 Fm owner Reliance Broadcast Networks Limited . The acquisition of Big FM aligns seamlessly with Sapphire Media ‘ s business strategy to delivering high – quality content and engaging experiences to a diverse section of the audience , a source familiar with the developments said . This strategic move marks a significant milestone in Sapphire Media ‘ s  mission to further strengthen its presence in the dynamic and evolving media landscape .

The development comes close on the heels of the group making foray into news broadcasting with the launch of India Daily , a 24 x 7 news channel in the highly competitive Hindi news genre .

Sapphire is promoted by Kaithal , Haryana – based businessman Sahil Mangla , and media professional turned entrepreneur Mr Aditya Vashistha .

The acquisition by Sapphire Media is expected to inject fresh energy into Big FM . As the country’s largest radio network with 58 stations and reaching out to over 1 ,200 towns and over 50,000 villages, the brand will reinforce Sapphire Media ’ s pan – India presence .

Sapphire Media ‘ s officials declined to comment on the same .

admin

Published by
admin

Recent Posts

Luxury Meets Minimalism in This Manhattan Apartment

Luxurious Apartment in Manhattan When you think of Manhattan, you think of speed, lights, and…

2 weeks ago

A Portable Smart TV? Meet LG’s StanbyME Go

LG standbyMe Go If you're looking for a TV that feels more like a glimpse…

2 weeks ago

Credit Score Lies That Could Hurt Your Finances

Checking Your Credit Score You’ve probably heard a dozen tips on how to improve your…

2 weeks ago

Explore Asia’s Top Tailoring Hubs for Style

South Korea’s aesthetic standards If you care about detail, fit, and tradition when it comes…

2 weeks ago

Best Urban Paddleboarding Routes in London

Paddleboarding Spots Across London When you're in the middle of a heatwave, finding ways to…

1 month ago

Is Cheese the Reason You’re Having Weird Dreams?

Cheese and Nightmares You may have heard that eating cheese before bed will give you…

1 month ago